SEO Specialist

Job Description

Develop and execute strategies to improve organic search rankings and maximize sales and qualified web traffic;
Construct and maintain prioritized backlogs and requirements for technical SEO, local SEO, and ASO to improve natural search traffic;
Prioritize keywords and landing pages to attract target audience;
Develop and implement link building strategy;
Monitor and analyze SEO/ASO statistics such as redirects, click rate, bounce rate, installs and other in-app events;
Assist content team in crafting strategies to support organic and paid campaign performance;
Build systems and best practices to ensure that all content is optimized for SEO;
Work with web developers and marketing team to properly implement SEO best practices in coding and campaigns;
Perform regular SEO audits and drive work items as necessary;
Follow and digest popular SEO publications and blogs to stay updated on the latest innovations, tools, and techniques.

Bachelor degree in Marketing / Mass Communications or related discipline;
3+ years experience of SEO / ASO in financial industry;
Hands on experience with SEO tools such as SEMRush, Ahrefs, Google Search Console, Botify or Search Metrics;
Familiar with Google algorithm, search ranking technology and principles;
Independent, self-motivated and attentive to details;
Energetic with can-do attitude and team spirit;
Good command of spoken and written English and Chinese including Mandarin.